Reliance Retail acquires majority stake in Alia Bhatt's clothing brand Ed-a-Mamma

Reliance Retail Ventures Ltd. (RRVL) is to acquire a 51% majority stake in Bollywood actor Alia Bhatt's clothing brand of kids and maternity wear, Ed-a-Mamma. Launched in 2020, the Mumbai-based kids brand has been extended to teenage and maternity wear segments recently.