M&A

M&A

Roll-up e-commerce co UpScalio invests in 4 auto accessory brands

Business Line  

Roll-up e-commerce start-up UpScalio has invested in four auto accessories brands: Autofurnish, Destorm, Urban Lifestylers, and MotoTrance. The brands are manufacturers of car foot mats, car body covers and bike body covers with presence across Amazon and Flipkart. UpScalio aims to boost the brands' presence in auto covers, mats, car organizers, electricals, etc. UpScalio will aim to bolster customer experience and connect by ensuring they purchase multiple accessories in a single transaction. It will also expand into new marketplaces, vertical channels, and partnerships with auto enthusiast communities to promote the brands. UpScalio estimates these brands to have an ARR of INR 100 crore.