M&A
Sugar Cosmetics buys 51% in skin and hair care brand ENN Beauty
Mumbai-based Vellvette Lifestyle Pvt Ltd, the parent company of Sugar Cosmetics, has picked up a 51% stake in Gurugram-based natural skin and hair care brand ENN Beauty. With this association, ENN will be able to leverage a digital audience of over 50 million beauty enthusiasts while it ramps up its retail presence to 100-plus outlets by the next financial year. The team will also look at re-strategizing on the brand product's average selling point to make it more accessible and desirable to women from tier-II and III markets as well.
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