SustainKart acquires homecare brand FromVedas

SustainKart has acquired Hyderabad-based homecare brand FromVedas. Post the acquisition, SustainKart will invest in marketing support and strategic celebrity partnerships to promote these brands across the board. FromVedas was conceptualised to make the Indian cleaning market more environmentally friendly. Its products include floor cleaners, air fresheners, fabric conditioners, dishwashing liquids, hand wash liquids, entirely made from organic oils, vegetable extracted colours, and pure natural fragrances. Bahram Vakil, founder and senior partner – AZB & Partners, Anvita Varshney, ex COO – Naspers, amongst other HNIs, have invested in SustainKart earlier.