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The Nestery acquires toy recommendations service Toy Academy
Source CNBC (opens in a new tab)
Curated marketplace for parenting and childcare products The Nestery has acquired fellow Bengaluru-based Toy Academy and its intellectual property. Toy Academy's IP buyout is expected to bolster Nestery's focus on improving the shopping experience on its platform.
Toy Academy is a recommendation engine that helps parents identify and choose the suitable toys and games for their children based on their interests, skills, and specific learning outcomes. It is stated to have created proprietary IP rooted in pedagogy and extensive primary research with thousands of parents.