M&A

M&A

Thrasio-style aggregator Evenflow acquires Frenchware, Cingaro, Vifitkit, Yogarise brands

Entrackr  

Thrasio-style e-commerce roll-up startup Evenflow has acquired four consumer brands in India to expand their reach, portfolio and demand. The acquisition includes two sports and fitness brands Vifitkit and Yogarise, Frenchware, a kitchen label and Cingaro, a gardening brand. As part of the deal, the founders of Frenchware and Cinagro will also join Evenflow as consultants. At present, all four brands are on Amazon only but the company is in the process of onboarding them on other marketplaces including Flipkart, Meesho and Jiomart. Evenflow aggregates third-party sellers on e-commerce platforms. It acquires online marketplace sellers in a range of USD 200,000-USD 1.5 million per brand. In 2021, Evenflow had acquired three brands including Xtrim, BabyPro and Rusabl.