Thrasio-style aggregator Goat Labs acquires women-focused ethnic clothing brand Imara

D2C rollup e-commerce firm Goat Brand Labs has acquired Bengaluru-headquartered, women-focussed ethnic apparel brand Imara. Goat plans to take Imara to the international market. Founded by Anjana Reddy in 2015, Imara, a clothing brand of Universal Sportsbiz, sells premium-range ethnic wear for women aged 40 years and above. It also manages brands like Wrogn, Imara, and Ms Taken. Imara claims to be present on e-commerce marketplaces such as Myntra and at more than 70 retail outlets. The development has come almost two weeks after Goat acquired the fashion accessories and clothing brand Chumbak.