Thrasio-style unicorn Mensa acquires digital-first kidswear brand LilPicks

Roll-up commerce startup Mensa Brands has acquired Delhi-based digital-first kidswear brand LilPicks, which is looking to achieve a gross turnover of INR 500 crore in the next four years. Founded in 2017 by Riya Gupta, LilPicks offers kids' apparel and accessories for all occasions—semi-formal, formal, Indian western etc. The startup claims to have a presence in Malaysia, Singapore and Nepal and besides retailing on e-commerce platforms including Flipkart, Myntra, Amazon, Nykaa, FirstCry and Ajio. The startup claims its sales have grown 3x over the previous year.