M&A
Thrasio-style venture Goat Brand Labs buys 90% in online fashion brand The Label Life
Goat Brand Labs, a Thrasio-style venture run by former Flipkart executive Rishi Vasudev, has bought a 90% stake in Mumbai-based The Label Life to enter the women's fast fashion sector. Goat Brand Labs will absorb most of The Label Life's team. The company's co-founder, Preeta Sukhtankar, will move away from her operating role to an advisory one, while the other co-founders - Yashika Punjabee and Sonam Shah, who were brought on board in 2016 - will join the acquirer. The Label life sells across categories like apparel, accessories, footwear and home. It plans to expand into jewellery, beauty and personal care as well as loungewear, among others. The startup plans to add multiple brands in the women's western wear space. Goat Brand has raised USD 36 million from Tiger Global, Flipkart Ventures, Mayfield, Nordstar Partners and Better Capital.
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