M&A

M&A

Traveltech startup Holidify merges with TripCrafters

Entrackr  

Bengaluru-headquartered travel-planning companies Holidify and Mumbai-based TripCrafters have announced their merger. As part of the deal, Tripcrafters will become a wholly-owned subsidiary of Holidify but will continue to operate as an independent brand. TripCrafters and Holidify have been working closely since 2016. Holidify was launched in 2014 by Rohit Shroff and Kovid Kapoor and claims to have over 9 million monthly visitors, for holiday packages, travel guides, and curated hotel listings from various online travel agencies across destinations. Founded in 2011 by Rajiv Kalra and Umang Dhanuka, TripCrafters enables travellers to compare and book packages from multiple travel agents, and book packages by directly engaging with them.