US-based D2C ethnic wear brand Shobitam acquires fashion brand 'House of Blouse'

Seattle, WA (USA)-headquartered ethnic wear brand Shobitam has acquired Bengaluru-headquartered House of Blouse, a fashion house brand in designer blouses. Besides blouses, House of Blouse offers accessories such as pendants, earrings and necklaces. Founded by sisters Aparna Thyagarajan and Ambika Thyagarajan, Shobitam is dedicated to making Indian ethnic wear affordable, elegant and available globally.