Warner Music India has acquired E-Positive, a Mumbai-headquartered artist management company. The acquisition will allow the artists on the rolls of E-Positive to leverage Warner Music India's expertise in brand partnerships and live events.
Post-acquisition, E-Positive will continue to operate on a standalone basis, led by the founder and chief executive officer (CEO), Naushad Khan. E-Positive will also continue to hold â€˜Indie Music Label' as part of its holdings. The move will bring singer Darshan Raval, who is managed by E-Positive, into the fold of Warner Music India.
E-Positive offers services such as conceptualization and implementation of corporate events, product launches, store launches, and brand promotions involving celebrities.
US-based Warner Music Group (WMG) forayed into India in 2020 and established Warner Music India in April 2020.
Want to receive such news items in your inbox? Click Here to sign up for a trial.