Wipro Consumer Care acquires 3 soap brands from VVF

Wipro Consumer Care and Lighting (WCCL) has acquired three soap brands - Jo, Doy, and Bacter Shield - from VVF Limited . The acquisition is part of Wipro's strategy to expand into new sub-segments within the INR 28,000 crore soap market. Jo toilet soap has a significant market share in north, east, and west markets, while Doy operates in the premium segment, competing against Dove and Pears