Wipro Consumer to acquire Kerala's traditional food brand Nirapara

Wipro Consumer Care and Lighting is to buy Nirapara, a Ernakulam-headquartered traditional food brand. The acquisition is in line with Wipro's aim to become a significant player in the snack food, spices, and ready-to-cook market in India. Nirapara, launched in 1976, is known for its ready-to-cook 'Puttu' powder. Nirapara's portfolio consists of products that are staple in Kerala houses. The brand offers a variety of spice mixes, and rice powders used to make appam, idiyappam, dosa, and idli.